Zynga, one of Facebook’s most popular social games developers, is rumoured to be thinking of entering the online gambling market. With the release of its first Casino branded game, the company seems well-positioned to open a new real-money online casino. A number of sources have confirmed that Zynga is considering the possibly.
The company already has an existing fan base in the online gaming world. Millions of players log on to Facebook to compete with their friend in a game of the ever-popular Zynga Poker. Through ad revenue and selling online coins and prize, the game has made a pretty profit, but Zynga wants more.
Zynga recently listed itself on the stock exchange, with poor results, and a real-money gambling website would help the company recover from not meeting its IPO expectations. As such, an online casino would bring in a great deal of revenue for the already profitable company.
Some sources have confirmed that Zynga is now looking for a partner, with which to explore the online gambling market. While the company has not made a public announcement yet, a spokesperson stated that online gambling is a market that Zynga is very interested in.