Last year, there was talk that Android was going to dominate the mobile gaming market; however, this year has seen Apple forge ahead of the Google-powered mobile operating system. According to recent reports, Apple now has 84% of the mobile gambling market, leaving Android in its dust.
Over the course of the past year, the mobile gaming market has increased from 75 million to 101 million. The majority of users (69%) take part in mobile games via their smartphones while the remainder use their tablet computers.
What’s most important about these statistics is that more users are paying to play mobile games. This is because by joining the Apple Marketplace, you are automatically required to enter your payment details. This makes it much easier for players to purchase games; as such, paying mobile players has increased by 35% over the course of the past year to $37 million.
This is great news for online gambling operators, as companies like Microgaming, PokerStars and Aristocrat have launched their own mobile applications. With mobile and social gaming on the rise via Apple, we will certainly see an increase in the mobile gambling world.
