Hot on the heels of its multi-million dollar acquisition deal with Quickspin, Playtech has decided to make yet another big investment. This time, the online casino gaming leading will be acquiring Funtactix, a casual games developer that creates titles based on popular television series and movies.

The acquisition of Funtactix is yet another strategic move by Playtech to get further involved in the casual games market. The company first started making moves in 2014 when Playtech acquired YoyoGames. Since casual gaming is becoming a hugely lucrative industry, it is wise that Playtech has aimed to strengthen its position in this sector.

“The Playtech casual games division has a clear strategy and direction and we’re very confident it will continue to go from strength-to-strength,” says Shimon Akad, COO of PlayTech. “The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world.”

Funtactix will work together with Playtech in a unique partnership. Even though the company is being acquired, it will still publish and develop games under the FTX Games division. Funtactix will also continue to form partnerships with entertainment brands and property owners. So, it is likely that we will see more online slots and pokies from Playtech that are based on pop culture brands like movies, television shows, cartoons, video games and comic book characters.

This is a very exciting time for Playtech. All of these new acquisitions will really boost the company’s ability to offer up fresh and innovative new online casino games. As such, the online gaming industry is eagerly watching Playtech’s next moves to see what the company has in store.