Aristocrat is one of the top providers of land-based and online gaming solutions in New Zealand. The company provides a wide range of slot machines for gaming websites and land-based gaming clubs, making it a leader in gaming manufacturing in the country. Aristocrat has already expanded into Asian and European gaming markets, but has now decided to expand its horizons even further.
The American online gambling market seems like the best next move for Aristocrat. Already manufacturing land-based games in the country seems to put it in the ideal position for applying for an American online gambling market. As such, the company has teamed up with a Las Vegas-based developer in order to get the ball rolling.
Aristocrat has partnered with Bally Technologies, a gaming developer that works with some of the biggest casinos in Las Vegas. Together, the two companies will create an online gambling offering that will appeal to a wide range of American players. It will also appeal to the American government, as they will be based in the country’s gambling capital and because each company already has a foothold in the land-based market.
Online gambling has yet to be legalized in the United States. So, in preparation for the event, the two companies will launch a play-money site. Once the activity is legalized, the partners will apply for a license and begin offering real-money online gambling.